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		<title>Referrals: who&#8217;s blowing your trumpet?</title>
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		<pubDate>Tue, 24 May 2011 10:11:49 +0000</pubDate>
		<dc:creator>Ev</dc:creator>
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		<description><![CDATA[I recently conducted a telephone-based survey for a client during which I asked a selection of their customers the question “would you recommend (my client) to others?” They all answered “yes”: 100% of those surveyed were happy with the services being received and would be happy to refer the business to their associates, colleagues and [...]]]></description>
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		<title>Blogging is marketing: what do you say?</title>
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		<pubDate>Wed, 30 Mar 2011 14:18:53 +0000</pubDate>
		<dc:creator>Ev</dc:creator>
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		<description><![CDATA[This is my first blog. And as I take my first baby steps into the world of blog, I am keen to understand the ethics and protocol, both to avoid offence and to get the most benefit from my efforts. I hope also to enjoy the process! I would therefore ask for the guidance and [...]]]></description>
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